The second edition of Logo Design Love by David Airey has been extensively updated and enhanced. This edition includes additional case studies, sketches, logos, advice on client management, insider accounts, and practical information for successful project completion.
David Airey demonstrates in Logo Design Love how to create an iconic brand identity, employing client case studies from prominent designers. The book also provides insights into how to construct an effective brief, ideate, charge for services, and collaborate with clients. David shares his own experience in developing brand identities, showcasing sketches and final products of his successful designs, and highlights the work of several renowned designers, such as Paula Scher and Lindon Leader, as well as numerous design studios like Moving Brands, Pentagram, MetaDesign, and Sagmeister & Walsh.
In Logo Design Love, readers will discover:
- Effective techniques for extending a logo into a comprehensive brand identity system
- Criteria for evaluating the efficacy of a logo design
- Ways to create their own iconic designs
- Strategies that set exceptional designers apart
- 31 practical tips for developing enduring logos
Frequently, design terminology is utilized inconsistently or as interchangeable terms, causing confusion for both designers and clients. Essential Elements for Brand Identity, now available in paperback, establishes a basis for brand development by defining the tools and components required and demonstrating the construction of robust brands through world-class design examples. The book serves as a comprehensive reference for linking visual design elements, such as logos, with branding concepts, and effectively communicates core principles of identity design through clear organization and various sources and examples.
Essential Elements for Brand Identity presents a unified structure that explores broader concepts concerning graphic identities, identity programs, and brand identities, allowing the formal design concerns to be connected with business issues. The book’s content is relevant to design students and seasoned brand managers alike, providing practical insights and inspiration through the representative body of work collected and showcased throughout the book.