Consumer branding is a marketing strategy used by businesses to create a unique and recognizable image for their products or services in the minds of consumers. It involves creating a brand identity that resonates with […]

Umbrella branding is a marketing strategy wherein multiple products or services are marketed under one brand name. The goal is to leverage the reputation and equity of a well-known brand to promote new or lesser-known […]

Multi branding is a marketing strategy that involves a company selling multiple products or services under different brand names. In this strategy, a company creates various sub-brands or sub-products to market them separately, even though […]

In the modern age of technology, digital branding has become an essential aspect of marketing for any business or organization. The term "digital branding" refers to the process of establishing and maintaining an online presence […]

Fashion branding is a marketing strategy used by fashion companies to create a unique identity and differentiate their products from competitors. It is the process of creating a name, symbol, design or image that identifies […]

Retail branding is the process of creating a unique and recognizable identity for a store or a chain of stores. It involves creating a distinct visual and emotional appeal that sets the retail outlet apart […]

Ingredient branding is a marketing strategy in which a supplier provides a branded component or ingredient for a finished product. The success of ingredient branding requires a number of factors to be in place. In […]