The airline industry is a highly competitive and constantly evolving sector. As such, airlines must stay ahead of the curve and adapt to changes in consumer preferences, market trends, and technological advancements. One effective way […]
Letter branding is a vital component of any business, as it defines the identity of a company and plays a critical role in ensuring that it is easily recognizable to customers. Effective branding can help […]
In today’s competitive market, boutique businesses have become increasingly popular, making it critical for them to differentiate themselves from their competitors. One of the most effective ways to achieve this is through a distinctive and […]
Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler’s book offers a cogent […]
Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Within Creative Workshop, […]
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, […]
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of […]
Design Thinking confirms that design, as a process and as an output, has greater opportunity to add value to the triple bottom line than any other business function. Ranked in the top 100 best seller […]
Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be […]
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for […]