How to measure branding
Measuring branding is an essential aspect of any business, as it helps to determine the effectiveness of the brand and its marketing strategies. Branding is the process of creating a unique image or identity for […]
What is self branding
Self-branding refers to the conscious and strategic efforts of individuals to promote and differentiate themselves from others in the professional world. It is the process of creating a unique identity that represents who you are, […]
Rebranding in the Airline Industry: Risks, Benefits, and Lessons Learned
The airline industry is a highly competitive and constantly evolving sector. As such, airlines must stay ahead of the curve and adapt to changes in consumer preferences, market trends, and technological advancements. One effective way […]
The Secret to Successful Letter Branding: Consistency and Cohesion
Letter branding is a vital component of any business, as it defines the identity of a company and plays a critical role in ensuring that it is easily recognizable to customers. Effective branding can help […]
The Art of Boutique Branding: Crafting a Distinctive Identity
In today’s competitive market, boutique businesses have become increasingly popular, making it critical for them to differentiate themselves from their competitors. One of the most effective ways to achieve this is through a distinctive and […]
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler’s book offers a cogent […]
Creative Workshop: 80 Challenges to Sharpen Your Design Skills
Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Within Creative Workshop, […]
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, […]
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of […]
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Design Thinking confirms that design, as a process and as an output, has greater opportunity to add value to the triple bottom line than any other business function. Ranked in the top 100 best seller […]