Packaging the Brand is a detailed discussion of the most overtly commercial area of graphic design. Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be […]
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for […]
It’s the dawn of a new era in the architectural, engineering, construction, and environmental industries. Gone are the days of clients hiring firms based solely upon their past project experience. Today it is all about […]
Creatives are taught the rules of design by mentors and professors. We are told what to do and how to do it. “Follow the rules and color within the lines,” they say. “Only use two […]
Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not […]
Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles […]
The Branding Secrets that Help Small Businesses Go From “Looking” like a Small Business to Being a Business that’s Changing the World, on it’s Way to Being the Next Fortune 500 Business of Your Time […]
The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you’re a start-up on […]
The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced […]
The second edition of Logo Design Love by David Airey has been extensively updated and enhanced. This edition includes additional case studies, sketches, logos, advice on client management, insider accounts, and practical information for successful […]