Branding is the process of creating a unique identity for a product, service or company in the minds of consumers. A successful brand is one that is recognized and respected by its target audience. However, not all branding efforts are successful. In this article, we will explore which of the following is not an example of successful branding.

The first example of branding we will examine is Coca-Cola. Coca-Cola is one of the most successful brands in the world, and for good reason. The company has been able to maintain its position as a leader in the soft drink industry for over a century. Coca-Cola's brand is known for its iconic red and white logo, catchy slogans, and memorable advertising campaigns. The company has also been successful in creating a strong emotional connection with its customers, which has helped to build brand loyalty.

Another example of successful branding is Nike. Nike is a brand that is synonymous with athletic performance and high-quality products. The company has been able to create a successful brand by focusing on innovation, quality, and performance. Nike's brand is known for its iconic "swoosh" logo, and its slogan, "Just Do It." The company has also been successful in creating a strong emotional connection with its customers, which has helped to build brand loyalty.

A third example of successful branding is Apple. Apple is a brand that is known for its innovative products, sleek designs, and user-friendly interfaces. The company has been able to create a successful brand by focusing on innovation, design, and user experience. Apple's brand is known for its iconic logo, and its slogan, "Think Different." The company has also been successful in creating a strong emotional connection with its customers, which has helped to build brand loyalty.

Now, let's move on to the example of branding that is not successful. One example of unsuccessful branding is the case of New Coke. In 1985, Coca-Cola attempted to rebrand its flagship product with a new formula called New Coke. The company made the decision to change the formula after conducting taste tests that suggested consumers preferred the taste of Pepsi over Coca-Cola. However, the decision to change the formula was met with widespread backlash from consumers, who felt that the new formula was inferior to the original. The company was forced to backtrack and reintroduce the original formula, which they called Coca-Cola Classic. The New Coke fiasco is an example of how even successful brands can make mistakes when it comes to branding.

Another example of unsuccessful branding is the case of Blockbuster. Blockbuster was once the dominant player in the home video rental market. The company had a successful brand that was built on its ability to offer a wide selection of movies and convenient rental options. However, Blockbuster failed to adapt to changes in the market, such as the rise of online streaming services like Netflix. The company was slow to embrace digital technologies and was eventually overtaken by its competitors. Blockbuster's failure to adapt is an example of how even successful brands can falter if they do not stay ahead of the curve.

A third example of unsuccessful branding is the case of Sears. Sears was once a dominant player in the retail industry, with a successful brand that was built on its ability to offer a wide selection of products at affordable prices. However, Sears failed to adapt to changes in the market, such as the rise of e-commerce and the decline of traditional department stores. The company was slow to embrace digital technologies and was eventually overtaken by its competitors. Sears' failure to adapt is an example of how even successful brands can falter if they do not stay ahead of the curve.

Branding is an essential aspect of marketing that can help companies to build a strong identity and connect with their customers. Successful branding requires a deep understanding of the target audience, a clear message, and a willingness to adapt to changes in the market. However, even successful brands can make mistakes, as demonstrated by the examples of New Coke, Blockbuster, and Sears. Companies that want to build successful brands must be willing to learn from their mistakes and adapt to changes in the market if they want to stay relevant and successful.